Healthcare cost-per-lead benchmarks, by speciality and city tier.
Median qualified-lead CPL ranges across India's top 14 metros and 8 medical specialities — based on 600+ active healthcare campaigns we run for hospitals, clinics and specialist doctors.
Headline numbers
- ₹620
- All-India median qualified CPL, 2026
- 1.6x
- Tier-1 CPL premium vs all-India median
- 27%
- Median lead → consultation conversion
- 4.2x
- Median 12-month ROAS, post-attribution
What drives CPL up or down
SEO compounding
Practices with 12+ months of organic authority see CPL drop 30–55% as branded + non-branded organic share grows.
Catchment fit
Geo-fenced campaigns to actual 30-minute drive-time catchments cut wasted impressions by 40–60%.
Creative discipline
Procedure-specific creative (not category creative) lifts CTR by 1.8x and lowers CPL by 22–34%.
Bid-strategy maturity
Moving from manual CPC to value-based smart bidding after 90 days of conversion data drops CPL by 18–26%.
Lead-form friction
Removing fields beyond name + phone + speciality lifts form completion by 1.4–2.1x.
Speed to first call
Calling a lead within 5 minutes lifts lead → consult by 2.3x vs calling after 1 hour.
How to read this benchmark
Numbers are qualified-lead CPL — phone-verified, in-catchment, speciality-matched. We exclude raw form-fills, junk submissions and out-of-catchment leads from the denominator.
Tier-1 = Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad. Tier-2/3 = all other cities with active campaigns in our dataset.
All ranges represent the 25th to 75th percentile of campaigns active in Q1 2026. Outliers below the 25th and above the 75th are excluded.
CPL benchmark FAQs
CPL by speciality · 2026
Qualified-lead CPL ranges (25th–75th percentile) and median lead → consult conversion.
| Speciality | Tier-1 CPL | Tier-2/3 CPL | Lead → consult |
|---|---|---|---|
| General physician | ₹150–₹260 | ₹110–₹190 | 32–41% |
| Dental (general + cosmetic) | ₹220–₹420 | ₹150–₹310 | 28–38% |
| Dermatology | ₹260–₹520 | ₹180–₹380 | 24–34% |
| Orthopaedics | ₹480–₹920 | ₹320–₹680 | 18–27% |
| Cardiology consult | ₹620–₹1,180 | ₹420–₹820 | 16–24% |
| IVF / Fertility | ₹980–₹1,940 | ₹680–₹1,420 | 12–19% |
| Oncology | ₹1,400–₹2,400 | ₹980–₹1,680 | 10–16% |
| Cosmetic & aesthetic | ₹420–₹860 | ₹280–₹620 | 20–28% |
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"Healthline Buzz rebuilt our entire patient acquisition funnel. Within 6 months consultations tripled and our cost per lead dropped by nearly half."
"The most healthcare-literate growth team in India. Every creative is compliance-safe and every report ties spend to actual revenue."
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