NMC, MCI, ART Act & ASCI — every campaign, reviewed.
A single reference for what hospitals, clinics and doctors in India can (and cannot) say in advertising — across Google, Meta, OTT and influencer channels.
Frameworks we review every creative against
Four layers of healthcare advertising regulation in India.
NMC Code of Ethics
National Medical Commission Regulations, 2002 (as amended) — what a registered medical practitioner may publish in any public-facing format.
MCI advertising rules
Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations — solicitation, testimonials and superiority claims.
ART Act 2021
Assisted Reproductive Technology (Regulation) Act — IVF/fertility creative restrictions, registration display, donor solicitation ban.
ASCI 2023 Health Guidelines
Advertising Standards Council of India — influencer disclosure, qualification proof, prohibited claims.
Google Healthcare policy
Healthcare-Related Content certification, prescription-drug restrictions, restricted experimental treatment claims.
Meta health policy
Personal-health attributes, before/after restrictions, body-shaming flag, audience-targeting limits for medical campaigns.
What we never put in healthcare creatives
Whether for a 50-bed clinic or a 1,200-bed hospital group, these are non-negotiable.
- Cure-rate, success-rate or guaranteed-outcome claims
- Before/after patient photography without written, informed consent
- Sex-selection or sex-determination language (PCPNDT Act)
- Comparative superiority over named competitors
- Testimonials from patients implying procedure success
- IVF donor/surrogate solicitation language (ART Act)
- Drug brand names in consumer-facing ads
- Non-doctor influencers making treatment recommendations
Our four-step compliance review
- Step 1
Statute scan
Copy, claims, imagery and CTAs reviewed against NMC, MCI and (if applicable) ART/PCPNDT statutes.
- Step 2
Platform policy scan
Cross-checked against Google Healthcare, Meta health, YouTube medical and LinkedIn medical advertising policies.
- Step 3
Landing-page audit
Doctor registration number, qualifications, grievance officer and consent flows verified before traffic.
- Step 4
Audit log
Every reviewed creative is signed off, timestamped and stored for regulatory or platform-appeal use.
Healthcare advertising compliance FAQs
A written promise: 50% increase in footfall & revenue — or we work free.
We sign a performance contract before we start. If your practice doesn't see a measurable 50% lift in patient footfall and revenue within 6 months, our team keeps working at zero fee until you do. That's the kind of accountability healthcare deserves.
50% Footfall & Revenue Lift
Written guarantee — measurable patient footfall and practice revenue uplift within 6 months, or we work free until you get there.
Performance Contract
Outcomes locked on paper — KPIs, timelines and review cadence signed before kickoff. No vague retainers, no hidden scope.
Healthcare-Only Specialists
20+ years building patient acquisition for hospitals, clinics & specialist doctors. Every campaign is compliance-safe by design.
Your Data, Your IP
Full ownership of website, ads accounts, CRM, creatives and patient data — always. Zero lock-in, full transparency.
What hospitals & doctors say about us
Real outcomes from hospitals, clinics and specialist doctors across India.
"Healthline Buzz rebuilt our entire patient acquisition funnel. Within 6 months consultations tripled and our cost per lead dropped by nearly half."
"The most healthcare-literate growth team in India. Every creative is compliance-safe and every report ties spend to actual revenue."
"From SEO to WhatsApp to our CRM — one connected system. We finally stopped juggling five agencies and started seeing real growth."
Get a healthcare growth plan built for your speciality.
Share a few details about your hospital, clinic or practice. Our team will audit your current digital presence and send a tailored growth roadmap within 24 hours.
- Speciality-specific patient demand analysis
- Conversion gap audit across web, ads, CRM & WhatsApp
- Compliance-safe creative & campaign blueprint
100% confidential. No spam. Healthcare team replies within 24 hrs.