Field notes on patient acquisition in India.
Weekly essays, benchmarks and teardowns for hospital marketing heads, clinic owners and specialist doctors.
Latest essays
Detailed, no-fluff writing — published every Tuesday.
Why hospital SEO breaks at scale (and how to fix it)
A teardown of why 80% of multi-speciality hospital sites lose visibility — and the 4-week fix. — by Raghav Iyer, Head of SEO, Healthline Buzz.
Meta lead-ads for IVF: the compliance-safe playbook
How to scale fertility lead-ads without violating MCI/NMC creative norms. — by Dr. Meera Krishnan, Clinical Compliance Lead.
Cardiology Google Ads benchmarks · India 2026
CPL, ROAS and conversion benchmarks across 14 metros and 9 cardiology procedures. — by Vikram Shetty, Director, Performance Media.
Building a doctor-led video engine
From script to shoot to Reels publishing — a 30-day setup guide for hospital teams. — by Ananya Bose, Head of Content & Video.
Patient-respectful copy: a do/don't guide
Concrete examples of healthcare ad copy that converts without triggering policy or PR risk. — by Dr. Meera Krishnan, Clinical Compliance Lead.
WhatsApp flows that lift consult-rate by 38%
The exact lead-to-consult automation we deploy for our top hospital partners. — by Vikram Shetty, Director, Performance Media.
Meet our authors
Every essay is bylined by a named subject-matter expert on our team.
- Raghav Iyer — Head of SEO, Healthline Buzz
- Dr. Meera Krishnan — Clinical Compliance Lead
- Vikram Shetty — Director, Performance Media
- Ananya Bose — Head of Content & Video
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A written promise: 50% increase in footfall & revenue — or we work free.
We sign a performance contract before we start. If your practice doesn't see a measurable 50% lift in patient footfall and revenue within 6 months, our team keeps working at zero fee until you do. That's the kind of accountability healthcare deserves.
50% Footfall & Revenue Lift
Written guarantee — measurable patient footfall and practice revenue uplift within 6 months, or we work free until you get there.
Performance Contract
Outcomes locked on paper — KPIs, timelines and review cadence signed before kickoff. No vague retainers, no hidden scope.
Healthcare-Only Specialists
20+ years building patient acquisition for hospitals, clinics & specialist doctors. Every campaign is compliance-safe by design.
Your Data, Your IP
Full ownership of website, ads accounts, CRM, creatives and patient data — always. Zero lock-in, full transparency.
What hospitals & doctors say about us
Real outcomes from hospitals, clinics and specialist doctors across India.
"Healthline Buzz rebuilt our entire patient acquisition funnel. Within 6 months consultations tripled and our cost per lead dropped by nearly half."
"The most healthcare-literate growth team in India. Every creative is compliance-safe and every report ties spend to actual revenue."
"From SEO to WhatsApp to our CRM — one connected system. We finally stopped juggling five agencies and started seeing real growth."
Get a healthcare growth plan built for your speciality.
Share a few details about your hospital, clinic or practice. Our team will audit your current digital presence and send a tailored growth roadmap within 24 hours.
- Speciality-specific patient demand analysis
- Conversion gap audit across web, ads, CRM & WhatsApp
- Compliance-safe creative & campaign blueprint
100% confidential. No spam. Healthcare team replies within 24 hrs.